Case Study - Bridging Web3 and Web2 with a Social NFT Marketplace

Overview

NFT.com is a cutting-edge social marketplace designed to make NFTs accessible to both Web3 enthusiasts and mainstream Web2 users. When NFT.com sought a development partner to create an intuitive, blockchain-integrated platform, they turned to NovaBloc to bring their vision to life. Our team was tasked with building a seamless frontend experience that integrates complex blockchain functionality, as well as a robust GraphQL backend to manage marketplace data.

Building a Web3-Ready Frontend for the Social Marketplace

Creating an engaging, user-friendly frontend was key to NFT.com’s goal of attracting both crypto-native users and newcomers to the NFT space. NovaBloc built a responsive, visually appealing frontend that allows users to easily discover, trade, and interact with NFTs while incorporating essential blockchain integrations. By supporting a wide range of Web3 wallet connections, users can easily buy, sell, and showcase their NFTs, bridging the gap between decentralized technology and an intuitive user experience.

The frontend is designed to adapt to various user behaviors and includes social features that encourage community engagement. Whether users are browsing popular NFTs, exploring social feeds, or connecting with other collectors, NFT.com’s frontend brings Web3 functionality into a familiar, Web2-inspired design, making NFTs more accessible and enjoyable for all.

Developing a GraphQL Backend to Support Real-Time Data and Transactions

To support the vast amount of data on the platform, including marketplace listings, user profiles, and transaction histories, NovaBloc developed a powerful GraphQL backend. This backend architecture allows for efficient querying and management of NFT data, enabling NFT.com to deliver real-time information to users with minimal latency. The GraphQL backend also simplifies the process of connecting with the blockchain, creating a seamless experience for both data retrieval and transactional processes.

With this backend, NFT.com can scale rapidly and handle high volumes of NFT data, positioning them for growth as more users engage with their social marketplace. By combining innovative blockchain integrations with a dynamic GraphQL database, NovaBloc helped NFT.com build a platform that seamlessly unites Web3 functionality with the familiar aesthetics and ease of Web2.

What we did