Case Study - Building a Social Platform for New Parents

Overview

Byheart Cluster, a visionary offshoot of the baby formula brand Byheart, sought to create a unique social platform for new parents—a safe, supportive space where they could connect, share, and learn through every stage of early parenthood. To bring this vision to life, Byheart partnered with NovaBloc to design and develop a platform where parents could join real-time communities, follow specific life moments, and access live events. Our team provided end-to-end solutions, handling frontend development, backend integration, and DevOps to support this engaging social network.

Creating an Intuitive Frontend for Real-Time Engagement

NovaBloc built a responsive, easy-to-navigate frontend tailored for parents and caregivers. We focused on enabling users to join and leave "Moments" that align with their parenting journey, such as breastfeeding, sleep routines, and early milestones. This unique feature allows users to follow and engage in discussions that are immediately relevant to their child’s current stage, then transition seamlessly as new needs arise.

The platform’s social functions encourage meaningful interactions, with features like live streaming for events, topic subscriptions, following and searching for relevant groups, and the ability to connect with other parents who share similar experiences. By focusing on ease of use, we designed the interface to feel welcoming and supportive, promoting a positive community experience where parents can find advice and camaraderie on demand.

Building a Scalable Backend for a Growing Community

To support the unique structure of Byheart Cluster, NovaBloc developed a robust backend that integrates with essential data sources and manages user interactions smoothly. This backend architecture supports real-time connections for live events, subscriptions, and new moments, allowing parents to stay connected with ease. Our integration strategy prioritizes both performance and security, ensuring that sensitive data is protected while providing a seamless experience for all users.

By implementing efficient data handling and optimized processes, our backend framework scales effortlessly, making it easy for Byheart Cluster to accommodate the needs of a growing community as more parents join the platform.

Establishing Reliable DevOps for Continuous Improvement

Beyond development, we set up a comprehensive DevOps environment to ensure the platform’s reliability and to support continuous updates and improvements. Our DevOps practices include streamlined deployment pipelines, automated testing, and 24/7 monitoring, providing Byheart Cluster with stability and quick issue resolution. This framework enables the platform to evolve smoothly, allowing Byheart to add new features and maintain high performance as the community expands.

Together, our end-to-end solution has given Byheart Cluster a one-of-a-kind platform to support parents on their journey, fostering connections through every meaningful stage of early parenthood.

What we did