Case Study - Empowering Environmental Impact with Digital Innovation

Overview

4ocean, an eco-conscious brand with a mission to clean the world’s oceans, approached NovaBloc to help them enhance their digital infrastructure and improve their operational efficiency. With each product sold, 4ocean commits to removing one pound of trash from the ocean, a mission that has inspired a global movement. To support this mission, we partnered with them to build a streamlined eCommerce experience, integrate essential software tools, and create a unique data-tracking application for their cleanup efforts.

Building and Optimizing the 4ocean eCommerce Platform

Our first focus was enhancing 4ocean’s eCommerce capabilities to better serve their customers and drive sales that support ocean cleanup efforts. We designed and developed a Shopify-powered store that was optimized for both user experience and operational efficiency. By leveraging Shopify’s flexibility, we were able to create a storefront that reflects 4ocean’s brand mission while providing a seamless shopping experience that converts visitors into supporters.

To support 4ocean’s logistical needs, we built and maintained integrations with critical eCommerce tools such as NetSuite for financial management, along with various shipping and fulfillment applications. This comprehensive setup ensures that orders are processed smoothly from purchase to delivery, allowing the 4ocean team to focus on their mission of cleaning the oceans.

Creating the TrashTracker Application with Blockchain Technology

In addition to eCommerce support, 4ocean sought a solution to track and verify their global cleanup efforts. Our team developed the “TrashTracker” application, a powerful internal tool that allows 4ocean’s cleanup teams in Bali, Guatemala, Hawaii, and Florida to upload and audit their cleanup data in real time. Using Solana blockchain technology, we enabled a transparent and verifiable method for logging cleanup data, complete with photos and location details for thorough auditing.

The TrashTracker application gives 4ocean unparalleled visibility into their impact and provides an authentic way to validate the one-pound promise that each product supports. With this data-driven approach, 4ocean can maintain accountability to their mission and strengthen their credibility with their supporters. By blending innovative technology with environmental action, NovaBloc helped 4ocean expand their reach and drive change through sustainable digital solutions.

What we did